New Partnerships Emerge after Singles Mingle during Virtual Weekend Cooking Classes
Updated: Jun 8
Now more than ever we should rethink basic needs and how we experience them, including how we prepare food, socialize and dine. Learn how two growing businesses are partnering and finding ways to connect people in a world of social distancing and isolation.
“We aspire to unite and deliver authentic flavors to kitchens via Online Cooking Classes around the world,” says Matteo CEO of ChefPassport.“ We understand that there is a true need to supply culinary knowledge and access to culinary education.” Particularly during the pandemic, ChefPassport is striving to build community and to simply connect people.
This is where partnering with Claudia Neumeister CEO of LuxDates, a local business which aims to connect singles comes into play. How can you find your soulmate, share a glass, chat over an evening meal with lock down trapping you at home? People are finding new and digital ways to connect, which is why a growing food-tech is working alongside the leading Introduction Agency in Luxembourg.
Last weekend, the new partners hosted their first online private event - for LuxDates members to learn a new culinary skill, partake in a weekend cooking class together, and build a sense of community.
Let’s sit down with the CEOs to see how the event went and where this partnership is going.
Q: In a nutshell, what is your business?
Claudia: LuxDates is an exclusive international matchmaking company, based out of Luxembourg. It’s a very "analog and human-algorithm”- driven process, as I meet every client in person for a 90-minute intake session, verify their identity, and provide a discrete and tailor-made service. LuxDates clients appreciate the discretion, safety, and personal approach.
Matteo: ChefPassport is a digital platform to connect cooking enthusiasts with chefs and home cooks from all over the world providing live streaming interactive cooking classes. ChefPassport envisions a world where the authenticity of the traditional, local, homely cuisines become more accessible, spread and experienced at a global level.
Q: Claudia, why did you reach out to ChefPassport to partner for an event?
Claudia: I seek to provide events for singles, which go beyond “drinks and dinner.” In fact, there is scientific evidence that shows how people bond over an experience when creating something together. When COVID-19 forced us to be socially distant, it seemed that I had to postpone initial plans and go back to the drawing board. Coincidentally, I heard about ChefPassport through a friend, and thought that the concept could be the perfect virtual remedy - allowing my clients to mix with like-minded singles and cook a meal under the guidance of a pro-chef, at the same time. It turns outs that partnering with ChefPassport was the perfect solution!
Q: You had a LuxDates event where you hosted a weekend cooking class, can you share some highlights?
Claudia: Certainly Chef Kit was a highlight! I enjoyed how she structured the class from easy to more advanced culinary techniques. She also gave us some pro-tips, and helped everybody build the confidence to produce a delicious meal in the comfort of their own kitchen. Even though we were all in our homes, in different countries, there was this feeling of community, which is what I had aimed to create.
Also, knowing that the ChefPassport team was in the background, making sure that everything worked from a technical point-of-view, was a big comfort.
Already, I have received very positive feedback from my clients and the first couples are forming!
Q: You are examples of small businesses partnering during the COVID crisis. Do you think that there are other organizations partnering more at this time? Do you think they should?
Claudia: The COVID crisis has forced all entrepreneurs to turn on a dime and re-invent themselves. It’s during times of crisis that the entrepreneurial spirit shines. This is the time to think out of the box, to be innovative, and create. I strongly believe in partnerships, and partnering across business-sectors, thus creating new products.
Together we are stronger.
Matteo: I couldn't agree more.
Q: Do either of you see more co-hosted events on the horizon?
Matteo: Absolutely. We believe that food is a medium of love and connecting people through cooking experiences can facilitate finding commonalities among communities of singles. More than ever, during this situation, people are demanding new and different ways to stay connected. We want to consolidate and strengthen our partnership with LuxDates and we already started working on a dedicated ChefPassport/LuxDates offering which we will launch in the upcoming weeks, so stay tuned on our social media channels to discover more.
Claudia: Yes, definitely! I fully believe in this product and want to host more events in the future, not only for LuxDates clients, but also for singles outside of my direct network. I have lots of ideas already and I know that with ChefPassport I have a partner who is flexible and innovative. This is a partnership that I see flourishing even when the social distancing measures are removed. It’s a community-building product and very suitable to the times we now live.
Q: Any final statements from either of you?
Claudia: There is opportunity in crisis, and the collaboration between ChefPassport and LuxDates is a wonderful example. I am really glad that I have found the ChefPassport team and believe that we will be partnering for a long time.
Matteo: In these times of stress, the best thing we can do is reinvent ourselves, be creative, innovative and react fast to the sudden changes around us. I believe that this partnership is a positive example of how two growing startups embrace this spirit, join forces and offer people new and different ways to overcome this difficult moment.
What a delight to hear such passion and inspiring words from CEOs who care about their clients and needs. Taking on-board what Matteo and Claudia mentioned early, it might be good to remind you that during hard times, the human spirit can either stay isolated or reach out and partner with others.
All of us have the decision to either ignore and complain about the situation we are in now, or we can identify new opportunities, collaborate and find innovative ways to grow.
Regardless of what you do, just remember that the weekend is just around the corner, and that online weekend cooking classes - a place to discover the world of flavor from your own kitchen and a means to meet someone new, are merely a click away.